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As another week of MikesBikes is about to end, I will use Daudelin’s four stages of reflection to describe the journey of this week:

  1. Articulation of a problem: Where do I start? At our low SHV that just wont stop decreasing, or at constant attempt to use different tactics? Or at our constant disappointment when we see our SHV after the rollover. It is just heart-breaking. At the start of the course I thought we could do quite well; I remember saying “how hard can it actually be”. I think right now if we could even keep our SHV stable, it would be a massive accomplishment but getting a reasonable SHV is still our goal. 


2.     Analysis of the problem: Though every week we are trying out different strategies in the hope to improve, it would be an absolute miracle if we even stayed stable. As other companies in the market improve, they modify and add to their company knowing they will do will and we modify and change in the attempt to even go up by one cent. The statement “It takes far more energy to improve from incompetence to mediocrity than to improve from first-rate performance to excellence” (Drucker, 1999)  is what we are experiencing and could not relate to it even more. Excellence isn’t even in question, its more about being mediocre.   

3.     Formulation and testing of a tentative theory to explain the problem: We could leave our decisions as they are but then we do risk decreasing. So we must modify and change, however the question stands as to what do we change so that we don’t decrease but either stay stable or improve. These decisions are hard and are big risks especially as we do have a lot to lose. Going down is a lot worse that staying stable. 

4.     Action/deciding whether to act: Our best attempts are to keep taking advice from Peter and allowing him to guide us. Though we may be too late to improve drastically, it is not too late to stay stable or improve slightly. 



Drucker, P. F. (2005). Managing oneself. Harvard Business Review83(1), 100–109.