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Articulation of the problem: 

Week 4 and our first official rollover has not gone as well as what we had hoped. The problem may be that the team relied on gut instinct too much rather than mapping out an overall strategy for the weeks ahead. The team's decisions generally followed the decisions of the second practice rollover, while also thinking about what should have been done differently in the first practice rollover; but simply following instinct of what was done before is probably not enough to improve SHV in this simulation. 

Analysis of the problem: 

When discussing the prospect of committing to a strategy we thought it may be too early as we wanted to see what markets the other firms went into, and knew that we should remain flexible in the beginning so that we can react quickly to competitors decisions. Although this logic seemed clear at the time, upon reflection now using Daudelin's (1996) structure, it may have been flawed as decisions are often characterised by emotionality than rationality (Yukl, 2013). 

Theoretical model: 

Instead of following what has been done before, or relying on intuition as much, it could be useful to develop detailed short term objectives and plans, with a more vague/general overall long-term strategy underpinning these (Yukl, 2013). Initially this may be incomplete, but over time as the team gathers more information about competitors decisions, and insights in the market it will be possible to produce a solid approach for each week. 


The action that needs to be taken if this problem has been articulated effectively and is correct, would be to perhaps have a meeting with a detailed analysis on how the market is likely to change; which products to focus on; financing opportunities etc. Following this analysis there could be weekly objectives set, like yearly KPI's, to ensure the team is working towards it's overall strategy efficiently. 


Daudelin, M. (1996). Learning from experience through reflection. Organizational Dynamics., 24(3), 36-48

Yukl, G. A. (2013). Nature of managerial work. In Leadership in organisations (8th ed., pp. 23-47).


  1. Hey Ciara, 

    Personally, when reading this "Learning Journal" I find it too structured and therefore, less of a reflection and learning experience and rather a rigid following of Daudelin's format of the experience of learning. This is further enforced through the use of headings whereby it may have been better to interlink the paragraphs/points showing how the problem has led you to analysis which allowed you to apply theory and then apply action etc. etc. aka showing the process you have gone through because at current it appears as though you are following the structure for the sake of it appearing as "correct" to do so.

    Honestly I am a bit confused about what your problem was - the third sentence doesn't quite make sense to me and seems a bit conflicting... but that might just be me! I think there was opportunity to elaborate on the problem further. 

    Overall, I think you have been a little bit too brief with your learning journal and there is a lot of room for further analysis and therefore, development of understanding (learning opportunity) to be made from your experiences as I am uncertain as to how useful this current learning journal will be when presenting your summative one in a few weeks time!

    It is however, good to see that you are attempting to follow Daudelin as a basis for you learning journals! 

    Have a good weekend, 


  2. Hi Ciara

    Well done on this learning journal - you have effectively followed the structure making it clear you have in fact reflected on your experience,  learnt something and can improve your actions going forward - which is great!  

    That is interesting that your team has taken a less proactive (and more of a reactive) approach to decision making in this simulation.  My group has set a strategy to be market leaders but when deciding this we saw benefits in both proactive and reactive - I will be interested in reading more journals and seeing outcomes of yours in the coming weeks.

    While I think this is a good clear journal I do agree with Tayla's comment above regarding the layout restricting flow of ideas.

    (smile)  Zoe

  3. Hi Ciara

    Great job on this nice and clean journal with well structured Daudelin's framework, it is very easy to read and follow. I enjoyed the way you link approach on developing short term objectives rather than relying on experiences and intuition, I totally agree on this point. One thing you could improve is probably you could put any solutions on that with your personal perspective next time. Overall, this is a great journal!

    Good luck with the following rollover:)