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Learning is much more than the regurgitation of memorised facts and words.It is the ability to do something better than one might have done it before the learning. Thus it is about thinking and behaviour or, as Schatzki (2001) i puts it "doing and sayings".


Drawing on your weekly journal entries, you are to write a final, summative journal entry of between 2,000 and 3,000 words. You are to submit your final journal via Canvas. You should not submit your summative journal to this wiki. Your weekly learning journals are not graded; only your Summative learning journal will be graded.

A note on the word count: The word count includes everything; references, appendices, and anything else you include in the document. There is no +/- 10%; for those who think that way, see the word count as being 2,500 words plus or minus 20%.

Your summative learning journal is quite different to your weekly learning journals.

  • It should focus on something that you have learnt throughout the course and demonstrate what you can do better now than what you could do before the course.
  • The summative journal shouldn't focus on being too personal about your experiences throughout the course, but instead focus on how you can apply your learning in the future.
  • It must demonstrate the breadth as well as the depth, of what you have learnt.
  • It should provide good evidence of both evaluation and synthesis (Bloom, 1956).
  • It should be based on the 'data' from your weekly learning journals, and possible insights you have had as a result of providing feedback on others' learning journals.
  • It will probably focus on one or two major takeaways/insights. Maybe three, certainly not five, maybe two, 'learnings'. Certainly not three. These are the things that have changed the way you think about business and changed your behaviour.



first two bullet points, form the 'container' into which the remain points fit.

Note, your summative learning journal should not be directly about your Mastery (or otherwise) of Mike's Bikes.

The best summative learning journals will probably link to the learning objectives of the course, and to the BCom graduate profile (or maybe another profile if you are studying for a different degree).

Sample summative learning journals are available here on the wiki. They are all B grade or above.


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Important notes on the learning journals

  • For many in the class, this is the first time they will have had to undertake a reflective writing. As a result, some people will approach this assignment with some trepidation. For those people, the article by Daudelin (1996) will provide assistance. As you progress, you should find writing journals increasingly easy and natural. As a result, your later journals may be considerably longer than your earlier ones. Because of this, there is no upper word limit for your weekly journal entries. Indeed, you may, if you like, do more than one entry per week.
  • By the due date, one journal entry each week must be of at least the minimum word length. You may not do three 100 word journal entries in a week and hope for it to be treated like one 300-word journal entry.
  • For your weekly journal entries, and for the summative journal, using the first person (e.g., I, me, etc.) is acceptable.
  • The quality of your writing matters. For instance, your weekly learning journals will be on public display, and like much of the Internet will be available long after this course is over.
  • Although your weekly learning journal is not directly assessed, it can affect your grade for this course.


    • Each instance of being late or missing a weekly journal entry will result in a 10-percent penalty being applied to your summative learning journal.
    • Each instance of being late or failing to give meaningful feedback will result in a 5-percent penalty being applied to your summative learning journal.
    • Failing to correctly cite/reference material in your journal can incur a 10-percent penalty being applied to your summative learning journal. You should correctly cite your weekly learning journal using an APA formatted references.

  • If it looks like you have 'blown off' doing the weekly learning journals it is impossible to get a passing grade for the summative learning journals.
  • In this context, meaningful feedback means that the recipient can unambiguously use it to improve their work within the guidelines provided (in the opinion of the recipient, other classmates, or the teaching staff). If you feel unhappy about the quality of the feedback you receive from your peers, let the teaching staff know.





Bloom, B. S. (1956). Taxonomy of educational objectives: Handbook 1 Cognitive domain. New York: Longmans.
Daudelin, M. W. (1996). Learning from experience through reflection. Organizational Dynamics, 24(3), 36--48.
Weick, K. E. (1995). Sense making in organizations. Thousand Oaks, CA: Sage Publications.
Schatzki, T. R. (2001). Introduction: practice theory. In T R Schatzki, K Knorr Cetina & E von Savigny (Eds) The practice turn in contemporary theory. London: Routledge, 1-14.