Vicious Cycles went shopping and bought Pakihara, who—in turn—own Hot Wheelies. As we think about that, let's keep the maths simple.
Hot Wheelies has a shareholder value of $3.66. As owners of Hot Wheelies that value effectively is transferred to Pakihara. If Hot Wheelies can get their SHV up by, say, $20, then, without doing anything Pakihara's SHV will go up by that amount. Likewise, an increase in Pakihara's SHV effectively drives up Vicious Cycles SHV (let's ignore any multipliers).
So, if through their own efforts Hot Wheelies goes up by $20, then Pakihara will go up by $20, and in turn, Vicious Cycles will go up by $20. THEN, if through their own efforts, Pakihara can go up by $30, then Vicious Cycles will go up by $30. In other words, if Hot Wheelies go up by $20, and Pakihara go up by $30, then Vicious Cycles will go up by $50 before they do anything. If Vicious Cycles can, through there own efforts, go up by say $30, then their total increase in SHV will be $80. So they could go from $65 to $140. And that is without extraordinary performance on their part. That could really hurt Road Rascal's position.
Of course, there are a lot of ifs in there. And the biggest if is "If they can leverage the expertise they have". So far, I don't see any clear evidence of that. Afterall, as you will see, Pakihara's sales haven't materially increased, nor has Hot Wheelies. It's more a case of them getting costs under control.
Anyhow, let's look at the big picture.