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(info) The purpose of this document is provide a common view of the attributes that should be developed in students who successfully complete a BCom. In various waysprimarily through the Assurance of Learning process—what takes places in courses is mapped onto this Graduate Profile. No single course is intended to deliver all of these attributes, but the goal is that in total, a student's experiences in the BCom programme will foster them all.
At the time of writing, the graduate profile was under review and is expected to be updated during 2018
The items to which this course seeks to attend are highlighted in red.


The goal of The University of Auckland Business School is to prepare its graduates to succeed in a complex, uncertain and globally competitive world. The University of Auckland Business School expects graduates of the Bachelor of Commerce degree to have the following attributes:



Graduates of the Bachelor of Commerce will have proficiency in a body of knowledge, including an understanding of broad conceptual and theoretical elements and international perspectives, in the major fields of study in Business and Economics. This includes an understanding of:

  • the operation of national and global markets
  • New Zealand’s place in international markets
  • value creation and risk
  • the legal and regulatory framework of business
  • economic and public policy
  • production and distribution of goods and services
  • management processes and group dynamics in organisations
  • financial statements and reports


Thinking and Inquiry

Graduates of the Bachelor of Commerce will have the capacity for critical, conceptual and reflective thinking and inquiry including an ability to:

  • evaluate and apply underlying assumptions and theories
  • identify problems and develop appropriate processes for their solution
  • apply the processes of strategic decision-making
  • engage in reflective and creative thinking 

Managing Information

Graduates of the Bachelor of Commerce will recognise when information is needed and have the capacity to locate, evaluate and use this information effectively through the use of:

  • analytical and search skills
  • business models and frameworks
  • data analysis
  • information technologies



Graduates of the Bachelor of Commerce will be able to communicate knowledge, ideas, recommendations and decisions effectively through:

  • development of coherent and justified arguments
  • interpersonal communication skills including the ability to work in teams
  • processes of consultation and negotiation
  • oral and written communication including professional presentations
  • use of contemporary communication technologies


Values, Attitudes and Personal Qualities

Graduates of the Bachelor of Commerce will possess an understanding of values and attitudes consistent with their roles as responsible citizens and members of their professional communities as demonstrated by:

  • an ability to identify and deal with ethical issues
  • an ability to interact effectively with and show sensitivity towards others including those of different backgrounds, cultures and ethnicities
  • an understanding of the responsibilities of citizenship and a capacity to exercise leadership in local, national, global and professional communities
  • a capacity for self-directed learning throughout life
  • an ability to adapt to uncertainty, complexity, and ambiguity


Graduate Profile

1.      Disciplinary knowledge and practice

Graduates will be able to demonstrate and apply a breadth of knowledge across disciplines, as well as specialist knowledge within one or more of them, while recognising the relevancy of this knowledge within a global context.

2.      Critical thinking

Graduates will be able to analyse and critique theory and practice to develop well- reasoned arguments.

3.      Solution seeking

Graduates will be able to identify and frame problems using analytical skills to create and evaluate innovative solutions.

4.      Communication and engagement

Graduates will be able to collaborate and communicate effectively in diverse contexts using multiple formats.

5.      Independence and integrity

Graduates will be able to respond professionally and ethically, demonstrating a capacity for independent thought and learning.

6.      Social and environmental responsibility

Graduates will recognise the significance of the principles underpinning the Treaty of Waitangi and consider their obligations in relation to sustainability, whilst displaying constructive approaches to diversity.