The goal we had this week was to increase our sales which we thought would increase our SHV. Unfortunately, the increase in sales that we achieved did not lead to a better SHV. We did not have the capacity to meet demand and our profits went down. Each week I try to question how the team and I operate in the hopes that we can get a better SHV, but it doesn’t seem to work out that way. Our team hasn’t been able to increase our SHV and we don’t have many rollovers left. On the bright side, for once we have been able to achieve better sales. Knowing how much risk we can afford has always been a problem for us but at least I think we have a better idea of what works. The problem we faced last rollover seems to be an easy one to fix, so if my team and I can make those changes, I believe we will be able to learn from our experiences.
Thinking about this weeks readings, it would seem that they would suggest going through the team and decisions with a fine tooth comb to try and improve our performance. After having attempted to take a ‘balcony view’ over the last week and see the bigger picture, it seems odd to take a completely different view this week. However, considering our team had trouble with spending, perhaps this is something that I should have done last week. Until now it seemed that as the CEO I should be looking at the big picture and making sure that the team is working well and focusing on the right things. Working closer with them individually and going through all of our decisions may have been a better idea. When it came to marketing, for example, the amounts I put in were too high considering our capacity. I should have instead worked closer with the Marketing Manager to make sure each amount was based on reason. It was difficult to do that this week due to a lack of time, but if we wish to succeed in this, I will have to find the time.