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In preparation for this week, I took Peter¿s advice on board, and did the week¿s readings before the class. I have to admit, coming in after doing the reading- with better understanding of the theme of this week- certainly has made it easier to understand what our lecture is trying to convey. It has also made writing this current journal, a lot easier. For instance, I jot down relevant key things throughout the week, and then summaries it together before publishing it out. Hard to believe but sluggishly doing the readings on the last day really made my life harder, overall.

To add, going to class, and having attending the meetings, I realize how true it is not to have a comprehensive plan; it is all right just to have a focus for our strategy. In doing so, less restraint prevalent in what we can do for the future. In terms of last week¿s theme of decision making, as long as we have a focus on what we want to focus on, then everything ends up falling into place. However, in saying so, Kim & Mauborgne (2002) stated the use of strategy canvas. This really honed in me the idea about broadening my focus across the different roles in Mikes bike. To balance the two, I see why our lecturer kept emphasizing on getting each member to focus on more what the specific role we are in rather than trying to cover everything, and then coming together to make the final decision. In this way, the CEO acts as the chair who articulates, and links our initiatives to our overarching focus. Also to raise any issues important and largely invisible to our respective department as a whole.

However, at the moment, it is really hard to plan for a strategy. Partly why it is so, is because we¿re not sure which industry to choose from. From all the readings this week, it does suggest that doing something current industry have not done before is beneficial. However, this is almost impossible, seeing as we don¿t have past information for reference. We don¿t know what our competitors would be doing. No one in our team knows much about the industry or the game. Lastly, it is pretty hard to juggle time when there is no immediate weighting marks due so at times, I unintentionally push this to the back of my priority lists. I think, if it were not for being relied on by my team, I would not work as hard. Though again, this is not something I should complain too much about because I understand other people in my team and other people in the class are having the same issue as well. We just have hope that luck is on our side and we by luck get to implement the Blue Ocean Strategy (Kim, & Mauborgne, 2004).

To end, I really do thoroughly; sincerely enjoy reading the week¿s reading. It¿s hard to receive readings so written well, entertaining, highly informative, and practical. I don¿t just enjoy reading them because of the style in which they are written but also the practicality behind it- pushes me to make notes for future reference. For instance, when I think about big companies, I¿ve always assumed that they had intricate plans and strategies to get to where they were nit after reading some of these business profiles, I¿ve realized that many started off with humble innovative beginnings. The American express example never occurred to me, it had to start, I¿d naively assumed it just came about because some rich bank had strategizes it.

Kim, W. C. & Mauborgne, R. (2002). Charting your company¿s future. Harvard Business Review, 80(6), 76--83

Kim, W. C. & Mauborgne, R. (2004). Blue ocean strategy. Harvard Business Review, 82(10), 75--84

Magretta, J. (2002). Why business models matter. Harvard Business Review, 80(5), 86--92


  1. Thank you for the opportunity to review your learning journal. The main thing of which you have demonstrated learning is the way you have taken feedback on among your peers. You have demonstrated considerable effort in incorporating reference in your ideas. There is a balance between what you have experienced and I could see, what you have read into your understanding of this course.

    The degree to which you have followed Daudelin's recommended approach for reflecting on strategy is alright. You have tried to articulated the problem with devising a strategy among members from your group, you have analysed the issue by stating why you think this its hard to second guess what other teams might do, but you have not identified  ays for you to address the problem. Here, I still think you need to think more about the you whether you are clearly fulfilling all the stages of Daudelin's reflection process.

    In terms of Bloom's Taxonomy, the highest level you have demonstrated in this journal is 'Application'. This was done when you said doing " the reading before the class". This is because, as I mentioned earlier, you showed a good understanding of Daudelin's reflection process and you applied it to your own situation.

    In order to improve your journal, with regards to achieving a higher level of Bloom's Taxonomy (the next level being 'Analysis'), I would suggest that you could have gone on to explain why you think would help with your team dynamic and be more willing to share in these journal articles. Saying all this, of course it would have been helpful to read what others feedbacks are, before writing your own.

    Thank you again for sharing you work, it certainly has helped to understand Daudelin's reflection process and apply it more appropriately.

  2. Hi There,

    Reading through your journal I can't see your understanding of the readings.  You seem to be stating something from the reading but not really talking about it too much.  For instance you wrote "We just have hope that luck is on our side and we by luck get to implement the Blue Ocean Strategy" and then referenced it.  However, you haven't written anything else about the blue ocean strategy regarding what it is, how it can be used or your thoughts on it.  A suggestion would be to incorporate the readings with your experiences or what you think you could experience in the future.

    Another suggestion would be to expand on the issues laid out.  For example, you've written, "No one in our team knows much about the industry or the game."  This shows just the experience stage, however, in order to demonstrate higher levels of thinking, you should try to expand on this issue.  Question yourself, possibly along the lines of "what could you do to help the situation? Where can you find more information about this?  What are the consequence of this lack of information?" etc.  You're on the right track already, just need to reach a bit higher.  If you're having trouble with demonstrating this higher level of thinking or as Bloom's Taxonomy states, the level of analysis, try looking through some learning journals with really good feedback and then see how the author has writtena nd constructed his journal.  This may help.  Good luck for the next journals!