This week, I found that coming up with all the required changes for our first actual roll over to be much more difficult than the practice ones. The training wheels have come off, there is no more offline mode to use, and all decisions are final. It is a little scary, but at the same time my team is being more cautious with the decisions we make. We have developed a strategy that seems to fit us well. We may have our heads in the clouds, trying to do the best we can, but if we continue at this pace we should do pretty well in the over all simulation. I have personally found the program much easier to use than in the beginning, I am able to link certain factors together now and its good to see that I am getting something out of this bicycle shop. I do feel that I need to continue to play around with it, so that I can be completely comfortable and knowledgable when I sit down in front of that cheeky dog. It's good to have a group who understands their role, but is eager to take part in all aspects of the team simulation. Every person has something to say about certain areas, even if they are not their own.
As for the readings this week, I did not find much new information within them. A lot of the information covered in Why Business Models Matter is very similar to most information included in an innovation course. You have to really do something new or drastically differently once the product has matured, just to bring your profits back up. While this may be old news, I was intrigued by the example of the creation of traveler's checks. Naturally, Fargo saw a opportunity that needed improvement and went with it in a way that made traveler's checks successful for many years. Alas, that blue ocean has dried up, and the red ocean of plastic money has come in.
Speaking of blue and red oceans, this is an idea I have been having fun with recently. While working on my marketing 202 assignment, I found that I was in fact researching a very red ocean market. Where as this was a problem for the firm I was writing a project for, I realized that at the point the best thing is to move on and attempt to market your firm in a different way, trying to find that patch of blue in all the red that is our developed world. While the article may say that there are many more blue oceans to be exploited, I find that hard to believe if blue ocean strategy is not about new technology. The technology must at least inspire some more blue oceans to rise, no?
Anyways, I found it unfortunate that there is little I can relate strategy and business models to, hopefully it will come easier to me when I enter the right job market.