Wiki contents


2019 Learning journals
2018 Learning journals
2015 Learning journals
2014 Learning journals
2013 Learning journals

Smartsims Support Centre

Blog updates

Recently Updated

Recent updates

Recently Updated

All updates

Skip to end of metadata
Go to start of metadata

I think I learnt most about things I didn¿t know this week then I had in the past weeks. The readings and lectures, and of course how we went about the simulation the past couple of weeks was really interesting, but some of the reading material especially had concepts I had a vague idea about. Being a BA student, this weeks material on business models and strategic planning was different.

The reading I found most interesting was ¿Why Business Models Matter¿ by Joan Magretta (2002). She states that ¿a good business model remains essential to every successful organization, where it¿s a new venture or an established player¿ (Magretta 2002). She gives interesting examples of these, and my personal favourite one was Walmart. I have been to the States a couple of times and I am obsessed with Walmart. Mostly with the small prices and the large variety of products all sold under one roof – its like heaven on earth (spoken like a true shopaholic.) It was really interesting how Walmart¿s business model was taken from Kmarts business model, but because of better strategy, Walmart did so much better. This brings us to the understanding that ¿a business model isn¿t the same thing as a strategy though many people use the terms interchangeably today¿ (Magretta 2002).  Guilty! I am one of those people. I always thought a good business model, meant have a good strategy and therefore success. When I first started with this reading, I was still set on that, especially with the example of EuroDisney. Since their business model was failing because they adapted the American one, they did some strategic planning to make it all better. But once I got to the Walmart example I learnt something new! Business models don¿t factor in competition, which is really important. That¿s where a good business strategy comes in. Walmart¿s strategy was targeting small towns where people have to travel far to get products sold Kmart. This was really useful to know as we have our first rollover this week. We need to account for our competiton in our ¿world¿ as having an awesome business model just wont cut it if our strategy is week. I would write more but I feel like we should be spilling our teams strategies on this forum!

Speaking of competition, the reading on the blue ocean strategy was interesting as well, especially with the Cirque Du Soleil example. I had no idea what blue ocean and red ocean strategies were before I read this and im glad I know now as this will help in our simulation heaps. Basically ¿red oceans represent all the indsutries in existence today, the known market space¿ ( W. C. & Mauborgne 2004) and companies try to do better than their rivals therefore increasing competition intensely. The red ocean is very crowded which means that prospects of growth and profit are very low. It was a little creepy how the name red ocean came about. The readings state ¿products turn into commodities and increasing competition turns the water bloody¿ ( W. C. & Mauborgne 2004). Totally imagined the Stickman from Pak n Save and Brett McGregor, the Countdown guy having a sword fight in the ocean and one of them dies and the water turns into blood. Wow moving on¿

Blue Ocean is where it¿s at though! In blue ocean ¿demand is created rather than fought over¿ (W. C. & Mauborgne 2004). A blue ocean is created from within a red ocean. Cirque did exactly this by changing the boundaries of the existing circus industry. Instead of separating circus and theatre, as traditionally done, they brought it in together therefore making a new profitable blue ocean from the red ocean. This is exactly what teams have to do to be successful in Mikes Bikes. There are 6 teams in my world including my team and we are all pretty much in a red ocean right now, depending on what type of bikes each team is going for. Its important to try to differentiate your product in order to make a blue ocean out of the red ocean to maximize profits. The last thing any team would want is to enter an over crowded market and fall into perfect competition. This reading has a lot of interesting ideas that should be taken into consideration going further in the simulation.

I wont go into detail about the third reading "Charting your Company¿s Future" as it was my least favourite and it was sort of similar to the "Why Business Models Matter" reading. I did like the the four steps of visualizing strategy. A good tool to use for the next couple of weeks!

I think il be able to reflect more on what ive learnt once i apply what ive learnt in the simulation the next couple of weeks.

Looking forward to seeing how my team goes this week and how I can use what ive learnt to improve next week!


Kim, W. C. & Mauborgne, R. (2002). Charting your company¿s future. Harvard Business Review, 80(6), 76--83
Kim, W. C. & Mauborgne, R. (2004). Blue ocean strategyHarvard Business Review, 82(10), 75--84
Magretta, J. (2002). Why business models matterHarvard Business Review, 80(5), 86--92 


  1. Hey there, thanks for posting this. 

    I think the main thing you learned is what a blue ocean is. This has allowed you to open your mind to the greater possibility of a strategy outside of competition and I think you find that prospect very exciting. You said it yourself that you didn't reflect as much as you could have. I can only suggest taking a bit more time to consider the implications of what you learned in the readings to what you have experienced, it seems to me you are engaging a lot with the readings, would be cool to see you apply it to your experiences. 

    I think that the highest you came up the Blooms taxonomy was Application. This was done when you explained that you are currently engaging in a red ocean environment and you hinted at a couple of things you could do to avoid perfect competition as well as trying to break into a blue ocean scenario. 

    To improve I would suggest adopting this, "Reflection is the process of stepping back from an experience to ponder, carefully and persistently, its meaning to the self through the development of inferences; learning is the creation of meaning from past or current events that serves as a guide for future behavior." This is advice straight from Daudelin and I think this might help you to reflect a bit more easily. I think considering the implications fo the theory to what you have already experienced to what you are are going to do in the future will really help you journal writing. 

    Thanks a lot for engaging with the readings as much as you did. I was also able to better understand the process of in-text citations that my work clearly needs so definitely grateful. 


  2. The main thing I have learnt this week would be about blue and red ocean strategies and how I would like my team to branch out of a red ocean into a blue ocean. All the concepts I learnt from this weeks readings were mostly outlined and I did not really apply them to any of my experiences in the group which is something i must learn to do soon. After reviewing Chloe's journal I have learnt some ways in which I could do that effectively.

    I think I have reached the application stage of Bloom's taxonomy by identifying that my team is in a red ocean and that we have to break out of this into a blue ocean in order to make profits or we will fall into perfect competition. I have not reached the reflection stage Daudelin outlined. I have been finding it difficult to reach that stage and I am not too sure why. I always have a really good understanding of the readings, i enjoy them and learn heaps. But when it comes to reflecting on them and applying them to personal experiences i fall short.

    Things i can improve on is obviously not only understanding the readings but engaging with them on a level that shows that i can apply them to the simulation and to the course in general. I also feel like i should reflect more on what Peter says in lectures on Monday.