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This week has been one that I have found very interesting, not only because of our first real world roll over occurring or that we had some very relevant reading but what has really caught my attention is other students journals and how they have responded to the weeks trials. Some have been humbled while others are on the point of a breakdown due to the inability to run trials in offline mode.

¿Why Business Models Matter¿  states that ¿a good business model remains essential to every successful organization, where it¿s a new venture or an established player¿ (Magretta 2002). I thinbk everyone needs to hold tight to this thought during the rest of our time in mgmt. 300, because if we have a model that is sound and thereby develop a strategy around it you are bound to succeed.

¿Charting your company¿ (2002) gave the  Four Steps of Visualizing Strategy; Visual Awakening, Visual Exploration, Visual Strategy Fair and Visual Communication. I think that as we progress through the rollovers we will be really able to put these steps into practice and thereby have them in our artillery for when we go out into the big wide world.

Kim and Mauborgne (2004) with their concept of red and blue oceans I found to be the most interesting, and at the same time enlightening. I love the idea of markets or industries only being as limited as you make them, the idea that there are new industries just waiting to be invented I find rather exciting (weird I know). But it was while thinking on thus I came to realise that this is one of the downfalls of mikes bikes. There is no way to create a market, whether it be through marketing ploys to create a cult like following (Tui billboards come to mind) or by designing the next ¿fad¿, I understand how colossal the programming would be to achieve this but at the same time I was wish that I could try putting into practice all that I¿m learning both in the readings and class.

Any way best of luck all!


Kim, W. C. & Mauborgne, R. (2002). Charting your company¿s future. Harvard Business Review, 80(6), 76--83

Kim, W. C. & Mauborgne, R. (2004). Blue ocean strategy. Harvard Business Review, 82(10), 75--84

Magretta, J. (2002). Why business models matter. Harvard Business Review, 80(5), 86--92


  1. Hi Oliver, I give pretty straight up feedback, so I hope you won't be offended by what I am about to say. If you have any further questions or queries about my comments, please reply and I can clarify. I hope they are useful and you are able to improve your learning journals after reading my comment.

    The main thing of which you have demonstrated learning is unclear because all you do is cherry pick a key concept from each reading without going into any depth or demonstrating any understanding. I do not know what you learned this week based on your learning journal.You have not demonstrated that you can do anything now that you couldn't do before.

    You do not follow Daudelines recommended approach. If you refer back to the reading, this will greatly help you structure your learning journals: (a) articulation of a problem, (b) analysis of that problem, (c) formulation and testing of a tentative theory to explain the problem, and (d) action.

    It is clear that you have not put much effort into this journal. I dare to ask you: do you really think this is the work of a third year student? Briefly scanning across your previous journals indicates to me that you are doing the bare minimum in your learning journals. Whether this is through not understanding what is required of you or some other contributing factor is unclear to me at this point so I won't assume any further. When doing these learning journals, make sure you read back over what you have written: do your sentences flow and make sense? Have you demonstrated you have learned or are learning something? How can the readings add VALUE to your understanding? Ask yourself questions and show that you have developed an insight in your writing because as it is, you aren't going any deeper than the very surface of your learning experience and the readings.

    The highest level of Bloom's taxonomy demonstrated in this journal is the first level: knowledge. This was done when you said Kim and Mauborgne (2004) with their concept of red and blue oceans I found to be the most interesting, and at the same time enlightening. You were able to describe, label and quote, but to move up to the next levels, you will need to first look at Blooms taxonomy (the reading is very straight forward- I recommend it) and then see how you can write in a style which demonstates analysis and a deeper understanding, really delve into the 'why' of what you've learnt.

    Finally, thanks for putting your work in this public forum. It's a pretty ruthless way to recieve feedback and I am still coming to grips with the whole idea myself. I think you'll need to engage with the material of the course a lot more to take your learning journals to the next level.

    1. Thanks for your input Jessica, I'm sure you did read all my journals, hence you know my family is going through some pretty rough times with medical problems, with a lot of travel, stress and anxiety leading to the given journal instead of my lack of knowledge, understanding or mental capacity. That said you are 100% correct in saying that I should be doing more in depth analysis of both the readings and my experiences and how the develop my knowledge further.

      Anyway cheers for being upfront, and offering helpful advice.


      1. I'm sorry to hear about your family Oliver although I don't think this is the space for such personal reflections. My feedback was not a personal dig at you, and I did not at all assume that you 'lack mental capacity'. It's important to understand that as reviewers, we are expected to critique the work based on what improvements we believe journal writers could be making to their work: your journal does not demonstrate the knowledge and understanding which you claim you have but were not able to write about because of your stress. I can't make assumptions that you have an understanding of the content if you are not demonstrating it, I don't think it's fair of you to make me feel guilty for giving you honest feedback because of your personal circumstances.As stated above, I 'briefly scanned across your previous journals' and did not go to such lengths as to note your family circumstance.

        1. My apologies if I made you feel guilty Jessica. That was not my intention whatsoever I agree with and appreciated your comments as I said, also in hindsight the personal information that was given, was if anything a justification to myself, so again my apologies. I hope you have a good break!