This week has been one that I have found very interesting, not only because of our first real world roll over occurring or that we had some very relevant reading but what has really caught my attention is other students journals and how they have responded to the weeks trials. Some have been humbled while others are on the point of a breakdown due to the inability to run trials in offline mode.
¿Why Business Models Matter¿ states that ¿a good business model remains essential to every successful organization, where it¿s a new venture or an established player¿ (Magretta 2002). I thinbk everyone needs to hold tight to this thought during the rest of our time in mgmt. 300, because if we have a model that is sound and thereby develop a strategy around it you are bound to succeed.
¿Charting your company¿ (2002) gave the Four Steps of Visualizing Strategy; Visual Awakening, Visual Exploration, Visual Strategy Fair and Visual Communication. I think that as we progress through the rollovers we will be really able to put these steps into practice and thereby have them in our artillery for when we go out into the big wide world.
Kim and Mauborgne (2004) with their concept of red and blue oceans I found to be the most interesting, and at the same time enlightening. I love the idea of markets or industries only being as limited as you make them, the idea that there are new industries just waiting to be invented I find rather exciting (weird I know). But it was while thinking on thus I came to realise that this is one of the downfalls of mikes bikes. There is no way to create a market, whether it be through marketing ploys to create a cult like following (Tui billboards come to mind) or by designing the next ¿fad¿, I understand how colossal the programming would be to achieve this but at the same time I was wish that I could try putting into practice all that I¿m learning both in the readings and class.
Any way best of luck all!
Kim, W. C. & Mauborgne, R. (2002). Charting your company¿s future. Harvard Business Review, 80(6), 76--83
Kim, W. C. & Mauborgne, R. (2004). Blue ocean strategy. Harvard Business Review, 82(10), 75--84
Magretta, J. (2002). Why business models matter. Harvard Business Review, 80(5), 86--92