This weeks reading "Is your growth strategy flying blind" from the Harvard Business Review provided me with new knowledge about different strategies available. I had the traditional view that the best strategy is to attack the macro-market and try and maintain a large market presence. However this weeks reading argued that firms performed the best when they had strategies of narrowing in on micro-markets. Comprehending this under Blooms second taxonomy stage I went on to apply it to our Mikes Bikes team situations. I noticed that our strategy has been that of the traditional kind, we have looked for the biggest markets to try and enter and spend heavily in doing so. This has not worked as we have gone bankrupt. Analysis of our strategy makes me think that perhaps we need to enter smaller niche markets and spend more inside these markets rather than wasting money in capital inflated markets. There are not many roll overs left but after applying this new strategy synthesis can take place when we make strategic decisions based on past experiences.