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Articulation of a problem

This was a great week for the team and I can’t really complain. Although we were pleased with our decisions, a problem I identified was the mistakes I made during the previous rollover that impacted our growth.

Analysis of that problem

Above I am referring to decisions relating to marketing, where I had allocated money in ways that would not benefit our long-term profits. This included investing too much money into PR and not enough into branding. I had a chat with Peter and he actually told me most of our competitors were spending at least $1M more than us in branding, which did not surprise me as I played it safe due to our low capital. I believe that the problem I experienced with over/under spending was facilitated by our decreasing levels of capital available to us.

Formulation and testing of a tentative theory to explain the problem

After reading Greiner’s article (1972) about the stages of evolution and revolution, I believe my performance was lacking in the fourth stage of coordination. This is where systems are put in place to achieve higher levels of coordination to benefit the company, however I made educated guesses into how much to spend in PR and branding specifically. I haven’t really experienced problems like this in other group projects as these decisions were quite different from previous experiences of mine.

Action/deciding whether to act

My errors were easily to modify, which meant this week I recalculated a marketing mix to mitigate risk of our SHV decreasing. My strategy for this rollover was to use all available resources; Peter, the team’s knowledge, SmartSims help and online articles, to spend less on PR and put much more into branding. I believe after reviewing our team’s performance that these alterations helped to bring us up.

Daudelin, M. W. (1996). Learning from experience through reflection. Organizational Dynamics, 24(3), 36-48.

Greiner, L. E. (1972). Evolution and revolution as organizations grow. Harvard Business Review, 50(4), 37–46. Retrieved from


  1. Hi Tessa! I really like the way you have set up your journal as it is very easy to understand how you are feeling and the way you are going to solve your problems! We too had to fix our marketing mix! Best of luck for the next few weeks!

  2. Hey Tessa

    I really like the structure of the journal in making sure all the points are very clear and easy to follow, in and ruder to further understand the isssues being faced and the ways in which you aim to fix them moving into next week. Good luck and I hope for the best