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With a decrease in shareholder value from the previous rollover our group went from second position to last in our world. At first it was hard to believe that little mistakes could affect our shareholder value in that way.
However, after reading “ Flying Blind ?” by Smit & Vigurie ( 2009) I felt that some of the strategy’s that were highlighted was applicable with our groups decisions this week.

Smit & Vigurie (2009) briefly mentioned the benefits of managing businesses towards a granular approach – this was done by senior management overlooking the company’s activities across all levels, getting a more detailed view of which areas could use improvement.
Drawing back on our group --  I personally felt that we used successfully used the  ‘granular approach’. Our CEO had gone over the spreadsheets which gave him an insight of which department needed assistance and resources.
“Resource reallocation must be derived from insights about where growth pockets will be, not where they are now “ after some careful considerations we discovered the market potential for R&D allocating the new resources into current bike models instead of launching a new segment, and to our surprise paid off with an increase in shareholder value.

Overall, I felt that this week’s results were in favor of Daudelin’s (1996) reading. “Reflection is the process of stepping back from an experience to ponder, carefully and persistently its meaning to the self through the development of inferences is the creation of meaning from past or current events that serves as a guide for future behavior”. We as a team reflected on the problem (shareholder-value) where we stood back, and took the time to reflect and allocate resources in the right department as a result we topped our world this week. 


Daudelin, M. W. (1996). Learning from experience through reflectionOrganizational Dynamics, 24(3), 36–48

Baghai, M., Smit, S., & Viguerie, P. (2009). Is your growth strategy flying blind? Harvard Business Review, 87(5), 86-96.



  1. The problem you have identified is your decrease in SHV in the previous rollover. In week four, part of the feedback I gave you was that you needed to be more specific with your problem identification. Your journal this week proves that you have taken this feedback on board as I understood what your problem was straight away.

    In week four I also suggested that your reflection section could be improved and that it needs to specifically relate to your problem you identify. In your journal I can't see that you have reflected on the underlying causes of your problem, so it seems that there is still room for improvement in this section of your journal. You could have analysed such questions; why did you SHV decrease? What led you to make these bad decisions? Was it pressure from dominant individuals in the group? Intimidated by competition? etc. 

    The solutions you identify are taking a granular approach and effective and insightful resource allocation. These are good, but your lack of reflection prior to forming your solutions makes it difficult to understand what led you to these solutions. Overall what you have in your journal is good, but it's missing a crucial element (reflections) with would link your journal together nicely.



  2. In your journal from week four I commented on the use of incorrect punctuation. You seem to have improved significantly in terms of full stops and commas and the general quality of your writing has improved.

    Throughout the journal you used a few quotes from the readings you referenced, I feel that it could be beneficial to paraphrase the ideas and give an explanation and examples to show that you understand the ideas and know how to apply the ideas.

    I felt like you rushed in your reflection in terms of how analysing the problem and how to come to a solution. Adding more detail and insight into how you came to those solutions could help.