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The most recent round of mikes bikes has admittedly been very disheartening.   Although our performance was pretty average the previous week, I never imagined the outcome which we saw yesterday.  It's seems when we think we've finally grasped the understanding of each area in Mikes Bikes, there is something new which we never considered.  One frustrating issue is whether we follow the lead of our competitors and continue to have a high amount of bike styles or specialise in one area and try to dominate.  To be honest, it seems we performed better early on when we didn't have very much to understand.

In regards to the readings, Davies And Eastery-Smith (1984) discus the importance of llearning and development which is more likely to occur in environments which are more turbulent and unreliable unlike a company which has monopolised.  Organisations in unreliable environments are regularly forced to learn from their mistakes by developing their skills and applying their new found knowledge to hopefully improve their overall performance.  The extent of change influences the amount of development needed.  For example, Fonterra's performance in New Zealand at present may not require much development from their managers, however their performance internationally is less of a monopoly and requires learning and development.

 Reflecting back on our previous rounds, I can definitely see we've developed in our designated areas individually and also as group. Although I don't have a concrete solution for our dilemma, the week's readings at least provide a positive spin on our situation.  My action to our problem is to look at it as a chance to further develop myself and at least learn.  Keeping things in perspective, the course itself puts great emphasis on learning instead of winning which is what I have always intended to do from the beginning. 



Davies, J., & Easterby-Smith, M. (1984). Learning and developing from managerial work experiencesJournal of Management Studies, 21(2), 169--182. doi:10.1111/j.1467-6486.1984.tb00230.x


  1. A well written reflection, Mikes Bikes is definitely a challenging simulation. My team has discussed the same questions, trying to in some ways to follow our competitors and in some ways stick to our original strategy. What has worked for us is a constant evaluation of the market and what our competitors are doing, without forgetting to consistently evaluate our own performance as a team and ways that we can improve and exploit opportunities that we have identified in the market. Learning week to week from the results of the rollover, what worked and what didn't for every team has helped us to have a greater understanding of the reasons for success or failure and therefore of the simulation, hoping that more success will now come our way. 

    I think your solution to the problem is on point, continuing to learn and develop each week will increase your learning of the simulation and hopefully will in turn increase your firms performance.

    Good luck!


  2. Sorry for the late comment, I think you have demonstrated what are problems to your groups performance now and contrasting the results in the previous roll overs. The readings specifically relates to the problem you have (focusing on developing skills and applying new knowledge to improve the overall performance is an effective way). The example fits into this.

    One question that I have is around your last paragraph. What designated areas have you contributed individually and also as a group? Maybe more specific on the areas you were and each member of your group will increase the journals quality. (I know that the summary journal will emphasize this in more).

    Overall good work and keep it up (smile)