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Entering our final decision making next week for MikesBikes and last weekly journal, I’m starting to see the end to this strange but fun course. The last ten weeks was a challenge for me as almost half of the lectures were for group work. Teaching was substituted by collaborative work between our teams and learning came in form of improving our performance and recognizing the mistakes from the previous rollovers. For the past two years in university, I have done several group works in other courses, but not like MGMT300. Group presentations and reports were the only things that I’ve encountered, but group simulation was a new thing to me. I definately know how to be an efficient group, such as the strategies for successful planning group projects. Yet MikeBikes is different; like it is hard to plan your strategies and understand how the rollover process operates.

This week was another challenging week for our firm. Getting a cash injection from the two previous rollover, we hope to increase our sales and get our firm back on our feet. Yet, the results weren’t as good as we expected and our firm was again in a critical crisis. Our hopes were gone and each team member was under pressure. It seemed that everything we worked for the past ten weeks was a waste in effort and time. We worked hard to try to improve our situation, but the market was too big for us to climb up again (like humpty dumpty, we climbed, but eventually fell). Although, the biggest disappointment was probably the fact we let Peter down; providing the cash injection, he expected that we should improve, yet like I said, our sales and profit dramatically decreased.

Our group understood what went wrong in the first place and advises from Smartsims unfortunately did not work; we invested heavily in advertising, distribution and quality of our products (like they suggested) yet our sales and profit were still low. The major flaw I think was the amount we invested in these sectors. MikesBikes estimates the minimum and maximum amount that we should roughly spend on advertising and distribution but it does not tell how much we should invest for the current rollover. Smartsims gave rough estimate of the investment amount, but again it did not work. I think part of this was our lack of understanding each department. At the end, MikesBikes is a collaborative simulation; each person has to understand how they department works in the simulation and has to know how their decisions they make has an effect to other departments. In this week’s reading, Greiner (1972) has theorized the importance of organization’s evolution and revolution phases. The last phase collaboration is an important step which builds around a more flexible and behaviour approach to team management. Particularly, collaborative teams are combined across functions for task-group activity is important and through interaction with interpersonal differences of each member is effective for implementing effective decisions. Back to week one, reflective groups have a role of learning through past practices and experiences and understand why they have gone wrong and take this into consideration for the future. I think our firm needs to work more collaboratively as a group, while reflecting how we went wrong by investigating in our own department reports and what we should do in the future.

We hope to do our best in the next two consecutive rollovers, improving our sales, profits and ultimately our SHV. But, my priority is in the summative journal


Greiner, L. E. (1972). Evolution and revolution as organizations grow. Harvard Business Review, 50(4), 37--46.

1 Comment

  1. the end to this strange but fun course.

    I can live with that. I hope you can too.

    At the end, MikesBikes is a collaborative simulation;

    Yes. That's true/

    So, what I would really like to know is what is the one thing you are doing differently now (and why is it better) compared to the start of the course—and it better not be something MikeBike's specific. What have you learnt that you will (not might) use elsewhere?

    Make sure you cover that off in your Summative Learning Journal.