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This week the real competition began and it was very intense.  Most teams appeared to know what to do as they had developed a solid strategy during the practice rollovers.  I'm a bit apprehensive about the fact that we don't get to rollover and rollback in the offline mode as it has now been disabled.  Being an operations manager, I would like to be able to try out different strategies to be able to see what works, but due to this new feature, this is literally impossible.  I have to now trust my plans or my gut instinct as that I what I listen to the most, as determined from last week's readings.  What makes this process a little less daunting is that, the previous Friday, Peter had talked about some strategies which I'm sure certain groups hadn't thought of.  One of these was the Blue Ocean.

The Blue Ocean, as stated by Kim & Mauborgne, is a place where industries haven't yet started competing in.  This is in contrast with the theory of red ocean wherein industries have already started or well into competing with each other.  Kim & Mauborgne state that although red oceans are necessary for the industry, they will not guarantee a sustainable high performance.  In relation to MikesBike, I can understand this as it is something Peter explained in great depth on Friday.  Looking at the perceptual map, it is not a bull eye of where the product should be places but rather a density curve of where customers are.  Therefore at the center of the bull's eye is where the greatest amount of people are.  In terms of a blue ocean strategy, it would not make sense to create an R&D project in this area, right in the middle.   For MikesBikes, I thoroughly enjoy the notion of a blue ocean, however, due to Peter stating it in class, it leaves me wondering where the other blue oceans are.  According to my thinking, if a blue ocean are places where industries have not yet competed, then when industries start competing, they then become red oceans.  Therefore, since Peter has informed the class as to the location of a few blue oceans, I'm concerned as to how fast they may turn red.  In saying this, now that there are more options for people to move into, it reduces the density of competition by a significant amount in one particular are, in theory.  I believe that more research and information will be helpful in customizing a strategy for my team that will sustain my team's high performance.

While going through the reading and thinking about the Friday lecture, I can't help but wonder where these blue oceans may be, and how to find them.  The common answer would be to research on blue oceans in specific relation to MIkesBikes, but one can only speculate.  I hope to really help my team in the aspect, as it would give us a significant competitive advantage should we discover a new blue ocean within the game.  It's a blue ocean's surfer's dilemma, but I am determined to battle the waves and win.

REFERENCES

Kim, W. C. & Mauborgne, R. (2004). Blue ocean strategyHarvard Business Review, 82(10), 75--84 

3 Comments

  1. Hi Varshaa,

    Thank you for the opportunity to review your journal.  One thing I notice is that you only talked about one reading in particular.  While this could allow for greater depth, it also limits what you can talk about and link to each other.  Perhaps look at linking different readings together so as to have a more comprehensive journal entry.

    From reading your journal, you seem to have a good rasp of the concept of a blue ocean, which is a great thing to show, but you seem to be describing the reading a lot more in this journal compared to other journals.  More depth could be established in terms of relating the reading to what is happening in your class and within your team.  I understand it is not wise to post exact strategies up on this wiki, however, a discussion of any hypothetical strategies that can be related to the concept of a blue ocean will clearly demonstrate the higher level of thinking as talked about by Daudelin in the Week 1 readings.  

    Another suggestion may be to show some more discussion within your one topic.  As I stated earlier talking only about one reading limits how much you can talk about and so the one thing you do talk about should be in great depth.  While you have achieved depth in this journal, I feel that you can talk about more.  You seem to be on the brink of discussion a few times within your journal, however you don't elaborate on it.  Work on this as it will lift the journal to a new level.

    Good luck for your future journals and ask Peter should you need any help.  Also go through some other journals to try and see how you could improve. :)

  2. Hi Varshaa,

    Thank you for the opportunity to review your journal.  One thing I notice is that you only talked about one reading in particular.  While this could allow for greater depth, it also limits what you can talk about and link to each other.  Perhaps look at linking different readings together so as to have a more comprehensive journal entry.

    From reading your journal, you seem to have a good rasp of the concept of a blue ocean, which is a great thing to show, but you seem to be describing the reading a lot more in this journal compared to other journals.  More depth could be established in terms of relating the reading to what is happening in your class and within your team.  I understand it is not wise to post exact strategies up on this wiki, however, a discussion of any hypothetical strategies that can be related to the concept of a blue ocean will clearly demonstrate the higher level of thinking as talked about by Daudelin in the Week 1 readings.  

    Another suggestion may be to show some more discussion within your one topic.  As I stated earlier talking only about one reading limits how much you can talk about and so the one thing you do talk about should be in great depth.  While you have achieved depth in this journal, I feel that you can talk about more.  You seem to be on the brink of discussion a few times within your journal, however you don't elaborate on it.  Work on this as it will lift the journal to a new level.

    Good luck for your future journals and ask Peter should you need any help.  Also go through some other journals to try and see how you could improve. :)

  3. Hi Varshaa,

    Thankyou for the opportunity to review your journal. You brought up the issue of the 'blue ocean' and whether or not this theory really can apply to the MIkes Bikes simulation. 

    In terms of Daudelin's framework, you do state a problem/issue hat you had last week: 'it leaves me wondering where the other blue oceans are'. However the analysis/theory/action stages are lacking.  You do state in your last paragraph that you could: 'research on blue oceans in specific relation to MikesBikes', but that really isn't stating a plan of action. How would you research that? How does this blue ocean theory even apply to Mike Bikes? If we already know where the five markets are, does entering that market first still count as innovation? Questions like that could help you deepen your reflection (plus helps guide the reader through your train of thought).

    Blooms taxonomy, you do reach the application stage by applying the blue ocean theory to the Mikes Bikes scenario. But the analysis level of Blooms taxonomy says: "A student is able to see patterns underlying content or deconstruct the critical components of a framework." So maybe next time be more critical of the readings where possible, to help you get to that last stage of the taxonomy: 'Synthesis'

    For next time doing more than one of the readings may also help you move further along Blooms taxonomy as you would be able to mix different theories together. When writing your next journal try to lay out the four stages of Daudelin's framework more clearly -- this is something I definitely have to work on as well.  

    Thanks again for the opportunity to review your work, your take on Blue oceans in Mikes BIkes has made me think more about my perspective on this issue!

    good luck with the rest of the course!