This week the real competition began and it was very intense. Most teams appeared to know what to do as they had developed a solid strategy during the practice rollovers. I'm a bit apprehensive about the fact that we don't get to rollover and rollback in the offline mode as it has now been disabled. Being an operations manager, I would like to be able to try out different strategies to be able to see what works, but due to this new feature, this is literally impossible. I have to now trust my plans or my gut instinct as that I what I listen to the most, as determined from last week's readings. What makes this process a little less daunting is that, the previous Friday, Peter had talked about some strategies which I'm sure certain groups hadn't thought of. One of these was the Blue Ocean.
The Blue Ocean, as stated by Kim & Mauborgne, is a place where industries haven't yet started competing in. This is in contrast with the theory of red ocean wherein industries have already started or well into competing with each other. Kim & Mauborgne state that although red oceans are necessary for the industry, they will not guarantee a sustainable high performance. In relation to MikesBike, I can understand this as it is something Peter explained in great depth on Friday. Looking at the perceptual map, it is not a bull eye of where the product should be places but rather a density curve of where customers are. Therefore at the center of the bull's eye is where the greatest amount of people are. In terms of a blue ocean strategy, it would not make sense to create an R&D project in this area, right in the middle. For MikesBikes, I thoroughly enjoy the notion of a blue ocean, however, due to Peter stating it in class, it leaves me wondering where the other blue oceans are. According to my thinking, if a blue ocean are places where industries have not yet competed, then when industries start competing, they then become red oceans. Therefore, since Peter has informed the class as to the location of a few blue oceans, I'm concerned as to how fast they may turn red. In saying this, now that there are more options for people to move into, it reduces the density of competition by a significant amount in one particular are, in theory. I believe that more research and information will be helpful in customizing a strategy for my team that will sustain my team's high performance.
While going through the reading and thinking about the Friday lecture, I can't help but wonder where these blue oceans may be, and how to find them. The common answer would be to research on blue oceans in specific relation to MIkesBikes, but one can only speculate. I hope to really help my team in the aspect, as it would give us a significant competitive advantage should we discover a new blue ocean within the game. It's a blue ocean's surfer's dilemma, but I am determined to battle the waves and win.
Kim, W. C. & Mauborgne, R. (2004). Blue ocean strategy. Harvard Business Review, 82(10), 75--84