And so to the leaderboard.
|Jack It Up||$35.18||$6,434,443||$57,978,848||38,807||2,000,000||$3.22||$61,407,144||$70,358,144||$4,934,142||$22,692,214|
|Rackk City Bikes||$19.89||$8,346,108||$81,769,424||75,908||2,012,695||$4.15||$39,830,691||$40,031,960||$7,063,594||$18,515,508|
|Wheelin N Dealin||$11.46||$2,046,567||$45,584,481||49,180||2,000,000||$1.02||$22,822,792||$22,922,791||$1,021,600||$11,859,184|
|Munchy Bikes||$4.20||$992,044||$32,076,384||40,403||2,000,000||$0.50||$7,138,170||$8,408,670||$400,060||$6,606,833||Rackk City Bikes|
|Wheelie Cool Bikes||$0.26||-$3,985,044||$12,114,653||29,241||2,800,000||-$1.42||$737,744||$737,743||-$4,842,469||$2,287,387||Rho Inc|
GIven everything that's been said so far, it will be no surprise that Sugma is at the top of the board. Look at their sales ... $94m. Tidy. BUT, that didn't produce the top profit. That honour goes to Sigma. One of my rules of thumb is "Where profit goes, so goes SHV", so I'm really curious to see how much Sigma can increase its SHV, and how high up the leaderboard it can go. Clearly, they can overtake Jack It up, but could they also catch PeakPerformanceBros? Sigma will need to really grow their sales to do that.
Returning to Sugma, when I look at their key figures (or at least what I think of key figures), it's interest to see that that most of them are in the medium zone; they're running a very balanced bike.
On the other hand, the number two firm, PsiclePath is less balanced, and like all the firms in the EU they are spending big on advertising. That's also true for their subsidary PeakPerformanceBros who are the biggest spenders on advertising of any firm in any region. I wonder where on the 'curve' they think they are. Without the contribution of PeakPerformanceBros to PsiclePath's SHV (about 37 of their $46 dollars), it's hard to know where they would lie on the table. That said, both will need to sprint hard to catch Sugma.
Jack It Up, having sold Pedal have kept their place on the leaderboard. Given the tidy turn around by Pedal, do they regret that sale? Pedal seem to have things under control and are turning their bike around. Good on them, I say. As an aside, to Pedal, nice quality rating ... but I wonder if you are spending too much on quality.
Jack It Up are being tailed by Sigma. I'm still smiling over the $12m profit they made. Yes, they've gone a little crazy in their marketing, but in many ways they a doing the same as Sugma in as much as all their other key figures are in the medium zone.
Rack City Bikes remains in the middle of the pack. Maybe that's because their quality is high, their advertising is high, their promotion is high, and their cost of production is high. Maybe they need some of the cost discipline that Pedal have learnt. Again, this firm is benefiting from the effects of owning Munch Bikes, without whom they would probably have slid down the table.
Wheelin N Dealin seems stuck. There's been no real movement in their share price for 4 or 5 years. What will it take for them to turn in a more respectable profit than the 4% they are currently achieving.
Have RHO Inc lost their way? Once the darlings of the leaderboard, they've seen a collapse in their share price. They're be some angst over that.
At the bottom of the leaderboard is Wheelie Cool Bikes. They too seem a bit stuck, and slowly drifting towards insolvency ... owned by RHO Inc, once could buy both companies for about $11m. That doesn't seem too much, but could they then be turned around.